Why buy our “over-priced” diamond bezel?
Let’s suppose you are going to the biggest company party of the year. Or, you have an interview for a big job, or dinner out with the President of your corporation. Are you going to buy your new suit or party dress at Neiman Marcus, Bergdorf Goodman, Target or Walmart? There is a significant difference in the quality of materials, workmanship, and design and each has its place in the marketplace. While Neiman Marcus is known for its high quality, they are also known for something else - their High Prices. Stanley Marcus remarked in his book, “Who’s Minding the Store,” “Quality, Price, or Service; I can give you any two of the three, I just can’t deliver all three.”
We consider our merchandise this caliber. Mr. Marcus and his company made a marketing decision in the early 1900’s to offer the best possible quality to the citizens of Dallas and later the Nation. There were plenty of haberdasheries in town, but scarce were the merchants catering to the elite, so entities like Neiman’s directed their efforts toward the more discriminating client, furnishing only the best. We at SwissWatchRepairs.com
made a similar decision electing to offer only the best in custom accessories for your fine timepiece.
Why would anyone elect to install inferior quality accessories on a premium quality watch? There are significant differences in the quality of diamonds, gold, and craftsmanship. We use all machine made, conflict free diamonds. Each is uniform in color, clarity and make. The make (cut) of the diamond is paramount in the overall look of diamond bezels. Each stone looks exactly like the ones on either side of it contributing to the overall brilliance of our bezel. Constituent color and clarity are also of paramount importance because we are committed to offering the highest quality available in custom accessories for your Rolex. We pride ourselves on delivering a bezel so near the quality of the OEM bezel that the only way to determine a difference is to remove the bezel and look for the tiny Rolex logo on the underside.